- The electric Bronco is one of the latest major offensives in Ford's comeback effort in China's EV market, where the US automaker is consolidating resources.
- The electric Bronco is an off-road SUV offering both BEV and EREV options.
Ford (NYSE: F) will begin pre-sales of its new electric Bronco in China on November 18, marking the American automaker's renewed push in the world's largest electric vehicle (EV) market.
Multiple Chinese automotive media outlets reported the date on Wednesday, citing official Ford information. Ford has not yet mentioned the date on its official social media accounts.
Ford gave the electric Bronco its global debut at the 2025 Chengdu auto show in late August and began accepting reservations on October 1, without disclosing any pricing information.
The SUV offers both battery electric vehicle (BEV) and extended-range electric vehicle (EREV) options. The November 18 pre-sales event is expected to reveal pricing details.
The electric Bronco represents one of Ford's latest major offensives in its comeback push in China's EV market, where the American automaker is consolidating resources.
The model is being led by Ford China, rather than its two joint ventures in China -- Changan Ford and Jiangling Ford.
Ford has not specified which joint venture is responsible for the electric Bronco in its past press releases, although Jiangling Group promoted the model on its WeChat account in October.
In late September, Ford announced the establishment of Ford Sales & Service Co in Shanghai as a wholly-owned subsidiary to oversee marketing, sales, and service for Ford-branded passenger vehicles and pickups in China.
The subsidiary will build a unified Ford brand sales and service network to launch more new energy vehicle (NEV) products, including the electric Bronco, according to a statement at the time.
The electric Bronco is an off-road SUV measuring 5,025 mm in length, 1,964 mm in width, and 1,825 mm in height, with a wheelbase of 2,950 mm.
Its EREV variant features a 1.5L engine as a range extender, delivering a maximum power output of 110 kW. It employs dual motors: the front motor peaks at 130 kW, while the rear motor reaches 180 kW.
The EREV variant carries a 43.7-kWh battery pack, delivering a CLTC-rated battery range of 220 km. With a full tank and fully charged battery, its combined range reaches 1,220 km.
The BEV version utilizes a front motor with 130 kW maximum power and a rear motor producing 202 kW. It features a 105.4-kWh battery pack, offering a range of 650 km.
