- Shangjie has released the first official images of its debut model, the H5, which will be equipped with Huawei's latest ADS 4 driver assistance system.
- Shangjie is expected to launch the H5 in the fall.
Shangjie, the new automotive brand jointly developed by Huawei and SAIC Motor (SHA: 600104), has released the first official images of its debut model, the H5, after starting to warm up for the SUV (sport utility vehicle) model last week.
Shangjie shared three images of the H5 on Weibo today, showcasing the vehicle's exterior design.
It features a LiDAR sensor on the roof, similar to many Chinese EV models.
The Shangjie H5 will be equipped with Huawei's ADS 4 driver assistance system upon launch, delivering a top-tier experience, Richard Yu, Huawei's executive director and chairman of the consumer business group, said while reposting the Weibo.
The Qiankun ADS 4 smart driving system adopts a future-oriented architecture for autonomous driving, featuring a "world engine + world behavior model" framework, which improves traffic efficiency by 20 percent, according to Huawei's website.
ADS 4 has four variants -- ADS SE, ADS Pro, ADS Max, and ADS Ultra -- supporting smart driving capabilities from Level 2 to Level 3.
Shangjie is the fifth automotive brand under Huawei's HIMA (Harmony Intelligent Mobility Alliance) umbrella, with the other four being Aito from Seres Group, Luxeed from Chery, Stelato from BAIC Group, and Maextro from Anhui Jianghuai Automobile Group (JAC).
On April 16, Yu officially unveiled the Shangjie brand at a new product launch event for HIMA's business, stating that the goal is to launch the first Shangjie EV model this fall.
On July 11, Shangjie posted its first content on its Weibo account, beginning to build anticipation for its first model. Yu mentioned at the time that the Shangjie model would be launched in the fall and would feature strong smart driving capabilities.
There is currently no pricing information available for the Shangjie H5. On February 17, local media outlet Yicai reported that the starting price for the new brand's first model would be about RMB 150,000 ($20,920), making it the most affordable under the HIMA umbrella.
Shangjie's initial investment is RMB 6 billion, and it will utilize SAIC's most mature production lines, SAIC president Jia Jianxu said in April. In the future, it will have its own dedicated factory, he said.
($1 = RMB 7.1691)
