- BYD's first store in El Salvador showcases models including the Seagull, Yuan Up, Seal, Song Pro DM-i and Song Plus DM-i.
- BYD sells cars through a dealer in El Salvador, and its local partner is Energy Motors.
BYD (HKG: 1211, OTCMKTS: BYDDY) has entered the El Salvador passenger car market, expanding its presence in Central America.
The Chinese new energy vehicle (NEV) maker recently held a brand launch event in El Salvador to announce its official entry into the local passenger car market, according to an announcement yesterday.
It has opened its first store in El Salvador and is showcasing models including the Seagull, Yuan Up, Seal, Song Pro DM-i and Song Plus DM-i.
BYD sells its cars in El Salvador through a dealer, and its local partner is Energy Motors.
"We firmly believe that El Salvador, a country full of potential and opportunity, will greatly benefit from our collaboration with local dealers," said Audrey Li, vice president of BYD America and regional managing director of BYD Latin America.
In the future, BYD will further enrich its NEV product lineup in El Salvador, the company said.
By introducing innovative products and technologies, BYD fulfills its commitment to promote green mobility solutions in El Salvador and throughout Central America and the Caribbean, it said.
El Salvador is a Central American country bordered by Honduras to the northeast, Guatemala to the northwest and the Pacific Ocean to the south.
Last November, BYD launched four models -- Han, Tang, Song Plus DM-i and Seal -- in Guatemala.
The company is the largest NEV maker in China, with sales of 4,272,145 units in the full year of 2024, up 41.26 percent year-on-year.
It sold 4,250,370 units of its passenger NEVs for the full year 2024, up 41.07 percent year-on-year.
BYD sold 417,204 units overseas for the full year 2024, up 71.86 percent year-on-year.
