The spy shots of Nio Firefly's debut model over the past few months have largely been about the front and rear, and now a new high-definition spy shot shows its side for the first time.
CnEVPost has shared some spy shots of the first model of Nio's (NYSE: NIO) third brand, Firefly, over the past few months, but they've basically been of the front and rear.
Now, a new high-definition spy photo shows the side of the model for the first time.
Car blogger @电动星球小新 shared the image on Weibo today, noting that there have been a lot of spy shots of the Firefly model lately, as it's due to make its official debut next month.
“Nio previously invited some media to see the car. The exterior is said to be bolder than current models on the market, with a very recognizable front and rear face, and an overall car size somewhere between the Mini and the (Volkswagen) ID.3,” the blogger wrote.
“This reminds me of a great comment by an internet user: more Mini than Smart, more Smart than Mini,” the blogger added, suggesting that Firefly's first model will have a better level of intelligence than Mini vehicles.
Nio announced on November 20 that its third brand, internally codenamed Firefly, was officially named Firefly and its first product will bear the same name as the sub-brand.
The Firefly brand will be officially launched at Nio Day 2024 on December 21, with its first model to be delivered in the first half of 2025, Nio said at the time.
Firefly's approach to naming its first model after the brand takes a page from BMW's sub-brand Mini, as well as Geely and Mercedes-Benz joint venture Smart, the latter two of which named their first models after the brands.
Nio would enter a new product cycle starting next year, with new deliveries under the Onvo and Firefly brands, and the company would enter a faster growth phase, the company's management said in a November 20 earnings call.
For Nio's efforts to expand into global markets, Onvo and Firefly would take on a larger role, according to its earnings call.
Onvo, previously codenamed Alps, is the second brand of Nio Inc and its first model, the L60, was launched on September 19 and deliveries began on September 28.
Another spy photo purportedly of the Firefly's interior circulated on Chinese social media yesterday. Some bloggers, however, said that it was the interior of an early engineering prototype of the model.
Deutsche Bank expects Nio brand to sell 223,000 cars in 2025, Onvo 219,000, Firefly 8,000
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