Onvo currently has 180 store managers in China, 40 percent of whom are from Tesla and 27 percent from Li Auto, an executive said.
Nio (NYSE: NIO) seems determined to compete with Tesla's (NASDAQ: TSLA) Model Y with the L60, the first model from its Onvo sub-brand.
Onvo currently has 180 store managers in China, 40 percent of whom are from Tesla and 27 percent from Li Auto (NASDAQ: LI), according to Xia Qinghua, head of Onvo's user and service operations.
Xia began driving an Onvo L60 on a 20,000-kilometer long-distance trip through China on August 15, after the first production vehicle rolled off the assembly line. He revealed those numbers in a conversation with Nio founder, chairman, and CEO William Li in the car near the end of the journey today.
“The salespeople from Tesla are exceptionally good,” Li said.
Onvo will officially launch the L60 later today, with the event beginning at 7:30 pm Beijing time (7:30 am US Eastern time).
The Onvo L60 made its debut on May 15 and became available for pre-order at a pre-sale price of RMB 219,900 ($31,140), including the battery, which is RMB 30,000 less than the Tesla Model Y's current starting price in China.
The model will be priced a bit lower than the pre-sale at its official launch, Li said in a September 5 earnings call.
Nio is aiming to deliver 20,000 Onvo L60s during the year, and is currently preparing its supply chain for 10,000 deliveries in December, Li said during the call.
Nio hopes the Onvo L60 will reach 20,000 deliveries in a single month sometime in 2025, Li said at the time.
Onvo's first 105 stores in China opened on September 1, and the number of stores stands at 120 to date.
($1 = RMB 7.0627)
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