“We are committed to fostering a growing community in the UAE and building strong networks to provide the best possible experience for NIO users,” the company wrote on its UAE website page.
Nio (NYSE: NIO) already has a dedicated website page for its United Arab Emirates operations and a dedicated account on X as it nears its entry into the local market.
The Chinese electric vehicle (EV) maker's UAE site is nio.com/en_AE, which currently only has a brief description of its business and has not yet begun showcasing models.
“Hello UAE, we are NIO,” the page's front page reads, with the Nio logo below.
“Since its founding, NIO has been a global company. Our users, employees, and investors come from all over the world,” a letter on the page reads.
The letter shows that Nio's general manager at UAE is called Roberto Lopes Da Silva, whose LinkedIn page says he had worked for Toyota and Ford.
In 2023, Nio entered into a strategic partnership with CYVN Holdings, an investment company backed by the government of Abu Dhabi, to collaborate on international growth, the company said, adding that they are are working to bring our mission to life, starting right here in the UAE.
“We are committed to fostering a growing community in the UAE and building strong networks to provide the best possible experience for NIO users,” the letter reads.
Nio has launched an account dedicated to its UAE business @NIOUAE on the X platform, and posted its first two messages on August 16.
“Hello UAE. We are #NIO. Ready to shape a sustainable and brighter future together?” the account wrote on X.
Hello UAE
We are #NIO. Ready to shape a sustainable and brighter future together? #BlueSkyComing #NIOUAE pic.twitter.com/Oq5o0MrE8q
— NIO UAE (@NIOUAE) August 16, 2024
A Nio spokesperson confirmed to CnEVPost that the account belongs to the official account of the company's UAE business.
Nio would begin offering products and services in the UAE later this year, and preparations were underway, William Li, the company's founder, chairman and CEO, said on a June 6 earnings call.
Nio closed two investments from CYVN Holdings last year, making the Middle Eastern investor its largest shareholder, although Li still has the most voting rights.
Expanding its global presence to the Middle East this year after CYVN Holdings invested in Nio may have been a consensus between the two, 21jingji said in a June 12 report, citing a person close to Nio.
In the Middle East, Nio will opt for a lighter, more unique approach, the person said, without elaborating.
Here's the full text of the letter from Nio UAE's website:
Hello Friends from the UAE,
In November 2014, NIO was founded to realize our mission of "Blue Sky Coming". This year marks our 10th anniversary.
Since the delivery of our first mass-produced vehicle in 2018, NIO has continued to be a leader in the premium battery electric vehicle market, providing premium products and services to an ever-growing community of more than 557,000 users in China and Europe, including over 107,000 new users so far this year.
The automotive industry is undergoing profound changes. We believe that the future is in safer and more comfortable smart electric vehicles, and we aim to lead the way. In this future, it isn't just products and technology that must change, it is how people use these products and their entire experience with EVs. When the experience exceeds expectations, electric vehicles will simply become the natural choice for everyone, leading to a more sustainable tomorrow. With that, our mission will be achieved.
Since its founding, NIO has been a global company. Our users, employees, and investors come from all over the world. In 2023, we formed a strategic partnership with CYVN Holdings, an investment firm backed by the Abu Dhabi Government, to collaborate on international growth. Together we are working to bring our mission to life, starting right here in the UAE.
We are enthusiastic about collaborating with our local partners to usher in a new era of Smart Electric Vehicles. With our cutting-edge full-stack technologies, we are confident that our vehicles will exceed the high standards expected by UAE users. We are committed to fostering a growing community in the UAE and building strong networks to provide the best possible experience for NIO users.
We are happy to shape a brighter and more sustainable future together with you all.
William Li, Founder, Chairman and CEO
Roberto Lopes Da Silva, General Manager, NIO UAE
Nio reportedly reshuffles global business team, with special focus on Middle East
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