The Bao 5 is aimed at the market where Great Wall Motor's Tank brand is present. The Tank brand sold a record 22,105 vehicles in October.
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Announcing initial order figures for a new model after its launch is one of the means by which many car companies in China try to attract more customers.
Fang Cheng Bao's first model, the Bao 5, received 10,623 firm orders in its first 72 hours on the market, the BYD personalized sub-brand announced today.
Fang Cheng Bao is redefining freedom of mobility with new energy, it said on Weibo.
The Bao 5, an off-road SUV, was officially launched on November 9, with three versions starting at RMB 289,800 ($39,720), RMB 309,800, and RMB 352,800, respectively.
Fang Cheng Bao will start delivering the two lower-priced versions of the Bao 5 to customers this month, with deliveries of the highest-priced version starting in January 2024, it said last week.
BYD officially unveiled the Fang Cheng Bao brand and a technology platform called DMO and debuted the Bao 5 on August 16.
DMO is the exclusive platform for the Fang Cheng Bao, where O stands for off-road and DM for dual mode.
The Bao 5 measures 4,890 mm in length, 1,970 mm in width and 1,920 mm in height, with a wheelbase of 2,800 mm.
Its three versions are powered by the same powertrain, with the engine producing 143 kW of maximum power and 273 Nm of maximum torque.
The model is powered by dual electric motors, with the front motor producing 200 kW of peak power and 360 Nm of peak torque, and the rear motor producing 285 kW of peak power and 400 Nm of peak torque.
The powertrain has a total power of 505 kW and a total torque of 760 Nm, allowing the vehicle to sprint from 0 to 100 km/h in 4.8 seconds.
The Bao 5 has a fuel tank with a volume of 83 L and a battery pack with a capacity of 31.8 kWh. It has a CLTC battery range of 125 km and a combined range of 1,200 km.
In the off-road SUV market that the Bao 5 is targeting, the main local player is currently Great Wall Motor's Tank brand.
The Tank brand, which previously offered only models powered by internal combustion engines, has launched hybrid models this year, including the Tank 500 Hi4-T and Tank 400 Hi4-T.
The brand sold a record 22,105 vehicles in October, up 22.44 percent year-on-year and up 73.33 percent from September, according to data released earlier this month by Great Wall Motor.
($1 = RMB 7.2955)
BYD Fang Cheng Bao officially launches 1st model Bao 5, deliveries to start this month
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