The AITO M9 will be built on a new 800 V high-voltage platform, on which Huawei will place its new technologies in the cockpit and smart driving areas, according to Richard Yu.
AITO, the car brand backed by Chinese tech giant Huawei, will launch its flagship SUV, the M9, later this year, which will be its third model after the M5 and M7.
The AITO M9 will hit the market in the fourth quarter and will go beyond expectations in terms of luxury, comfort, quietness and intelligence, Richard Yu, CEO of Huawei's intelligent vehicle solutions business, said in a speech at an automotive industry conference in Shenzhen today.
"We have confidence that the M9 will be the most luxurious, highest-end and smartest car in the entire market," he claimed.
The AITO M9 will be built on a new 800 V high-voltage platform on which Huawei will place its new technologies in the cockpit and smart driving areas, according to Yu.
The model will be available in both an extended-range electric vehicle (EREV) version and a battery electric vehicle (BEV) version, he said.
The AITO M5 is currently available in both EREV and BEV versions, while the M7 is only available in an EREV version.
The M9 will be a mobile smart home, office, and mobile smart bedroom, he said, adding that Huawei has very new technologies and experiences to bring to consumers.
AITO is the premium car brand that Huawei and Seres launched on December 2, 2021. It announced the AITO M5 on December 23, 2021, and the AITO M7 on July 4, 2022.
Deliveries of the AITO M5 begin in March 2022 and the first deliveries of the AITO M7 took place on August 24, 2022.
The M5 currently has a starting price range of RMB 259,800 ($36,530) to RMB 331,800 and the M7 is RMB 289,800 to RMB 379,800.
The brand saw strong deliveries in the second half of last year, but this year has been weak.
AITO delivered 5,629 vehicles in May, up 22.77 percent from April. From January to May, it delivered 21,873 vehicles.
In his speech today, Yu gave his view of the Chinese auto industry, saying that competition will become more intense and there will be a big reshuffle in the future.
(1 $= RMB 7.1118)
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