The facility is being used to showcase models from all of BYD's brands, including the BYD Seagull, which starts at just RMB 73,800, and the Yangwang U8, which has a pre-sale price of RMB 1,098,000.
(Image credit: BYD)
With dozens of models on sale across all BYD Group brands, displaying them in the same showroom would require extra-large facilities, which the company has begun to roll out.
BYD had its first brand experience center officially opened on May 20 at the Wuhan International Expo Center in Wuhan, central China's Hubei province.
BYD Group's car brands include the high-end Yangwang and Denza in addition to BYD, and the models currently on sale and available for pre-order include both the BYD Seagull, which starts at just 73,800 yuan ($10,500), and the Yangwang U8, which has a pre-sale price of RMB 1,098,000.
In addition to these brands, BYD is also expected to officially launch the F-brand's first model codenamed SF in June to target a market priced at RMB 400,000 to RMB 600,000, as CnEVPost previously learned.
BYD's first experience center occupies five floors with a total area of 6,550 square meters and contains areas including brand display, model display, technology display, and user activities.
In the brand display area, visitors can learn about BYD's four businesses -- electronics, automotive, new energy, and rail transportation -- as well as its electrification strategy, according to a BYD press release.
The model showcase area presents models including the BYD Frigate 07, BYD Seagull, Denza D9 and Yangwang U8.
Visitors here can experience models from BYD's Dynasty and Ocean series, as well as models from Denza, Yangwang and yet-to-be-announced personalized brands, BYD said.
BYD did not explicitly mention what that specialized personalization brand is, but according to information it previously announced, it is the new brand codenamed F brand.
The experience center building's facade has an area between the BYD and Yangwang logos, which appears to be a reserved spot for the F brand's logo.
BYD has also created a technology showcase in the experience center, with a patent wall to showcase its technology reserves. Visitors can also see BYD's demonstration of DM-i and e-Platform 3.0 here.
The facility is an important step in BYD's efforts to create a world-class brand experience center, the company said.
In the future, BYD will build more of the facility in commercial locations in China's super tier one cities and provincial capitals, where they will become local landmarks, BYD said.
BYD sold 210,295 new energy vehicles (NEVs) in April, up 98.31 percent from 106,042 units in the same month last year and up 1.55 percent from 207,080 units in March, according to data released earlier this month.
From January to April, BYD's NEV sales were 762,371 units, up 94.3 percent from 392,371 units in the same period last year.
BYD aims to sell at least 3 million vehicles this year and strives to reach 3.6 million, the company's chairman and president Wang Chuanfu said at an investor conference in late March.
BYD aims to become China's No. 1 automaker by the end of this year, Wang said at the time.
($1 = RMB 7.0296)
BYD officially launches Seagull to expand its presence in China's EV market
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