Customers of the Voyah Zhuiguang sedan can now receive substantial benefits for free that previously cost RMB 72,000.
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Voyah, Dongfeng Motor's new energy vehicle (NEV) subsidiary, launched its first electric sedan a month ago. Now it's starting to offer huge benefits for free before deliveries of the model have even begun, underscoring the fierce competition in the space.
In a post on its WeChat account today, Voyah announced that for customers who order its flagship sedan, the Zhuiguang, multiple options that previously required a fee to get are now available for free.
The options are worth a combined total of RMB 72,000 ($10,300) and include seat massage, air suspension, Dynaudio 14 speakers, steering wheel heating, and the so-called L2.9 assisted driving software package.
The package is effective from May 18 and is also available to customers who have already reserved the model.
Voyah said the free benefits are limited in time, but no expiration date was mentioned.
In addition to making those benefits free, Voyah has streamlined the Zhuiguang sedan lineup, reducing the number of available versions to two from the previous three.
Voyah made the Zhuiguang officially available on the first day of the Shanghai auto show on April 18, when it was offered in three versions starting at RMB 322,900, RMB 352,900 and RMB 432,900, respectively.
In today's announcement, Voyah retained the standard version with a starting price of RMB 322,900 and dropped the other two versions and instead launched a long-range version with a starting price of RMB 385,900.
Voyah previously referred to the two higher-priced versions of the Zhuiguang as the flagship and long range flagship editions, respectively.
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Voyah is a brand announced by Dongfeng Motor in late 2020, with the first model, the Voyah FREE, launched in China in June 2021, offering a version with extended-range technology as well as an all-electric version.
On May 7, 2022, Voyah's second model, the Dreamer MPV, went on sale, with deliveries starting on July 16.
The Voyah Zhuiguang is 5,088 mm long, 1,970 mm wide and has a wheelbase of 3,000 mm. Its height includes two specifications of 1,515 mm and 1,505 mm.
The model comes standard with a dual-motor four-wheel drive system with a maximum power of 160 kW for the front motor and 215 kW for the rear motor.
Its powertrain has a total power of 375 kW and a maximum torque of 730 Nm, enabling the vehicle to accelerate from 0 to 100 km/h in 3.8 seconds.
The delivery date for the model has not yet been confirmed.
As Dongfeng Motor's flagship brand into the NEV market, Voyah has had a weak performance over the past year.
It delivered 3,339 vehicles in April and a total of 9,021 so far this year.
Yu Fei, Voyah's general manager of sales, has left, and people in the marketing business have seen many other changes, marking the collapse of the company's second-generation marketing management structure, which was put in place last July, local media outlet Yicai said in a May 13 report.
($1 = 6.9986 yuan)
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