Wuling Hongguang Mini EV sales reach 200,000 units after 200 days on the market
Wuling Hongguang Mini EV, the hottest selling electric vehicle model in China, has sold more than 200,000 units after 200 days on the market, SAIC-GM-Wuling announced on March 4.
That means the model is selling an average of 1,000 units per day, setting a global record for sales of a small new energy vehicle.
CnEVPost previously reported that the Wuling Hongguang Mini EV sold a whopping 36,762 units in January, making it the world's top monthly electric vehicle seller and also the No. 1 monthly seller in China for five consecutive months.
The car was launched in July 2020, and sales exceeded 150,000 units in only six months, making it the No. 1 selling new energy vehicle in China in 2020. The car sold over 35,000 units in December 2020.
February sales figures for the model have not yet been released.
Within 200 days, Wuling built 215 new energy experience stores in 185 cities in China.
Wuling encourages users to modify their cars to attract more young consumers, with 165,000 users modifying their Wuling Hongguang Mini EV.
The car is used by 72% of users under the age of 30 and more than 60% of female users, and the city with the highest sales in Shanghai.
Wuling has held several events in Shanghai to encourage users to socialize through modifications and has partnered with color agency Pantone to introduce more colors for this model.
(Graphic by CnEVPost)