Tesla announced today that it has opened a flagship store on the Chinese e-commerce platform Tmall, marking another breakthrough for Tesla's localization in China.
The first products on the shelves are mainly customized and exclusive accessories for Tesla's current models, such as interior kits, performance pedals, road rescue safety kits, and mobile phone fast charging connection plates.
The flagship store m also allows customers to book a test drive.
By joining Tmall, Tesla expanded its online model to a third-party platform, forming a closed-loop online service for after-sales service, car service, and exclusive accessories.
Tesla said that this can better meet the needs of China's new generation of Internet users.
In March, Tesla sold 10,160 vehicles in the Chinese market, setting the company's highest monthly sales record in China.
In contrast, in January and February this year, the company's sales in the Chinese market were 3,563 and 3,900 respectively.
In addition, the data shows that in March this year, Tesla's sales in the Chinese market accounted for about 25% of China's electric vehicle market sales.
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