After Tesla adopts the Chinese supply chain, China-made Model 3 will have a price reduction space of 27% to 34% from its current price, and the lowest price may be as low as 197,000 yuan ($28,000), Chinese newspaper Securities Daily said on Monday citing unnamed analysts.
In the first three quarters of 2019, Tesla delivered 255,200 vehicles worldwide, surpassing 2018 full year sales. Among them, Model 3 deliveries were 208,200 units, accounting for 82% of the total sales.
It is worth mentioning that Tesla's US market revenue was 3.127 billion US dollars during the same period, a decrease of 39.08% year-on-year.
In contrast to the Chinese market, Tesla's revenue in China reached US $ 669 million, a 64% increase compared to the same period last year. It is thanks to the strong performance of the Chinese market that Tesla turned a profit in the third quarter.
According to Tesla, on January 7, the Model 3 made in China will be officially delivered. If nothing else, the company's CEO Elon Musk will go to the social car owner's delivery ceremony that day.
According to the report of the brokerage firm, because the production cost of the Model 3 made in China is 20% to 28% lower than that of the US version, the gross margin of the Model 3 made in China is significantly higher than that of the Model 3 produced in the United States.
At present, the price of the Model 3 after subsidy in China is 299,905 yuan. If calculated based on the price reduction of 27% to 34%, the minimum price of the Model 3 made in China may fall to 197,000 yuan. As a result, domestic new energy vehicle brands will undoubtedly usher in a positive impact.
Not long ago, Tesla China officially announced that the price of Model 3 made in China was officially reduced by 32,000 yuan. Superimposed with a state subsidy of 24.75 million yuan, the Chinese model 3 standard endurance upgraded version of the original price of 355,800 yuan was eventually lowered to the range below 300,000 yuan.
Although Model 3 will be significantly lowered in price after manufacturing in China, which will benefit domestic consumers, domestic suppliers currently focus on the three major areas of power train systems, central control systems and charging systems, while participating in the core supply chain, Degree is not as high as the outside world imagines.
China's weakest point in the electric vehicle industry chain is vehicle manufacturing, with the difficulty lying in the need to support and improve the entire industrial chain. How to do that?
In the view of Guotai Junan Securities, perhaps looking back at the rise of China's independent mobile phone brands can give us a little inspiration and inspiration.
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