Update: Added pricing information for the Netherlands, Sweden, and Denmark.
NIO began offering purchase options in Europe overnight as planned and announced pricing in Germany, the Netherlands, Sweden, and Denmark, as well as details on entitlements.
The company unveiled the ET7, ET5, and the EL7, known as the ES7 in China, in Europe at the NIO Berlin event on October 7, but was only offering lease options in those four countries at the time.
The prices of these three NIO models in Europe suggest that they will compete directly with the high-end models from Mercedes-Benz and BMW, and above what Tesla's models are selling for there.
In Germany, if consumers purchase an NIO vehicle including the battery, then the ET7 starts at €81,900, the EL7 at €85,900, and the ET5 at €61,900.
If consumers choose to purchase models without batteries under the BaaS (battery as a service) model, they will start at €69,900, €73,900, and €49,900 respectively, but will have to pay a monthly battery rental fee of at least €169.
NIO recommends that consumers choose to purchase models under the BaaS model so they can use the company's signature battery swap service.
That pricing system essentially puts NIO in direct competition with Mercedes-Benz and BMW in Europe over Tesla's models.
The Tesla Model 3 starts at €49,900 in Germany and the Model Y at €53,990, information on Tesla's website shows.
In the Netherlands, the ET7 is priced at €72,900 under the BaaS model. If the battery is included, then the ET7 with the 75-kWh pack costs €84,900, and the 100-kWh pack model is €93,900.
For the EL7 these three prices are €76,900, €88,900, and €97,900 respectively. For the ET5 they are €51,900, €63,900, and €72,900 respectively.
In Sweden, the ET7 costs SEK 789,000 under the BaaS model, SEK 919,000 for the version with the 75-kWh pack, and SEK 1,029,000 for the 100-kWh pack.
For EL7, these three figures are SEK 829,000, SEK 959,000, and SEK 1,069,000, respectively. For ET5, they are SEK 559,000, SEK 689,000, and SEK 799,000 respectively.
In Denmark, the ET7 costs DKK 683,900 under the BaaS model, DKK 776,900 for the version with the 75-kWh pack, and DKK 896,900 for the 100-kWh pack.
For the EL7, these three figures are DKK 723,900, DKK 816,900, and DKK 936,900 respectively. For the ET5, they are 423,900 DKK, 516,900 DKK, and 636,900 DKK respectively.
Below is the pricing of ET7, EL7, and ET5 in Germany and details of the benefits shared by Ralph Kranz, General Manager of NIO Germany, in the European version of the NIO App.
In Germany, we offer the current model range for purchase:
NIO ET7 - smart, all-electric flagship sedan: 69,900 euros
NIO EL7 - smart, all-electric mid-size SUV: 73,900 euros
NIO ET5 - smart, all-electric mid-size sedan: 49,900 euros
All vehicles can be ordered now.
Prices refer to the vehicle only and do not include the price of the battery.
To purchase a battery, there is an option to either buy a battery or pay a monthly fee for the Battery as a Service (BaaS) option.
For the Battery as a Service option, the monthly fee is 169 euros for a 75-kWh battery, or 289 euros for a 100-kWh battery.
We recommend choosing Battery as a Service to take advantage of the NIO Power Swap Stations. A purchased battery does not come with the option of battery replacement.
Purchase prices including battery
NIO ET7 with 75 kWh battery for 81,900 euros
NIO ET7 with 100 kWh battery for 90,900 euros
NIO EL7 with 75 kWh battery for 85,900 euros
NIO EL7 with 100 kWh battery for 94,900 euros
NIO ET5 with 75 kWh battery for 61,900 euros
NIO ET5 with 100 kWh battery for 70,900 euros
Benefits of the purchase option:
Five-year vehicle warranty: Covers up to five years or 150,000 km - whichever comes first.
Five-year roadside assistance: Includes towing service and reimbursement of mobility costs due to vehicle malfunction.
20 percent discount on a NIO home charger: When you order the NIO home charger, you automatically receive the discount.
10,000 NIO Points for NIO Life products: After you register for the offer in the NIO app and the car is delivered, you will receive rewards.
Two vouchers per month for battery replacement without service fee: Covers the service fee for battery replacement at a Power Swap Station, but does not include energy costs.
Vouchers can be accumulated and are valid for 24 months. This offer is only valid for users who purchase a model with the Battery as a Service option.
Those who order a vehicle model by December 31, 2022, will have it delivered to their home for free.
Users who already own an NIO will receive a discount of 1000 euros on the purchase or subscription of a new NIO ET7 or NIO EL7 and a discount of 500 euros on the purchase or subscription of a new NIO ET5 if they order by December 31, 2022.
Users who have already subscribed to an NIO will receive a discount of 1000 euros¹ on the purchase of a new NIO ET7 or NIO EL7 and a discount of 500 euros² on the purchase of a new NIO ET5 if they order by December 31, 2023.
For the first two years from receipt of the vehicle, we offer a free maintenance service. All maintenance services are specified in the user manual. The offer is valid for orders received until March 31, 2023.
Where can I buy an NIO?
You can configure and order your car via the NIO app or via the website https://www.nio.com/de_DE.
Our sales staff will contact you immediately for all further steps.
¹200 euros monthly during the subscription period, maximum 1000 euros discount.
²100 euros monthly during the subscription period, maximum 500 euros discount.