NIO's ET7 seems to be continuing to draw Shanghai customers to its stores, while WM Motor, Volkswagen, Toyota, GM, and GAC Aion are seeing fewer visitors in their stores.
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After Shanghai went into a phased lockdown on March 28, car sales activity in the eastern Chinese mega-city came to a halt in April and May.
As the city gradually returns to normal life starting this month, how is the auto industry recovering here? Local media outlet Yicai provides some information in today's report through their field visits.
Here are some of the key takeaways from the article:
On June 7, at an NIO store in a popular shopping district in Shanghai, even at 7 pm on a weekday, there were still many customers making appointments to test drive the ET7.
At a car sales store in the Minhang district of Shanghai the same day, there were also still customers test driving. Next to it, there were few people in the stores of WM Motor, Volkswagen, Toyota, GM and GAC Aion.
When asked why the number of visitors to the stores was low, salespeople at several 4S stores cited the negative impact of the Covid outbreak.
An auto industry observer said that people are now showing a clear trend in consumption upgrades when buying cars.
Sun Shaojun, founder of car sales service platform "car fans", said that people's demand for cars in the price range of RMB 100,000 to 250,000 yuan is not strong at the moment.
If you want to know more, you can click here to get the page automatically translated by Google Translate.
Original in Chinese: https://www.yicai.com/news/101444126.html
Note: Ideal in the automatic translation refers to Li Auto.
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